It’s no surprise to advertising and marketing professionals that digital advertising is growing faster than traditional advertising.

But digital advertising is about to take a huge leap. The next BIG THING in digital will be video. Over the next 4 years, video is projected to be the fastest growing segment within the digital advertising category, and you can’t afford to be left behind. Just take a look at the chart below.

Here are some ideas of the types of videos you’ll be seeing more of on websites:

• Landing Page Videos for Pay-Per Click campaigns
• A series of Explainer Videos for products or services
• “About Us” Videos for About Page or Home Page
• “Why Buy Here” Videos
• FAQ Videos
• Product Demonstration Videos
• How To Videos
• Company Culture Videos
• Recruitment Videos

Video isn’t just about gaining new customers. It’s also about branding and creating an emotional connection with your potential customer—two major elements which have been missing in digital advertising. So simply putting up a iPhone hack job of an existing video or that stale three-year-old TV ad is not going to cut it. You need informative, interactive, entertaining, and relevant content. And you’re going to need a partner to help you create and perfect your message.

Online video is right around the corner, and you better be ready for it.

According to a Google research study, online video was the top ad format for driving brand consideration, and over 50% of auto shoppers watch 30 minutes or more of online videos during the buying process.

At Capstone, we’re helping our auto dealer customers capture and convert more customers with Vehicle Brand Videos, a.k.a. “Virtual Test Drive” videos. These videos are designed to be part of a digital campaign and are often found on a vehicle landing page, so once you capture a potential customer who’s interested in a particular vehicle…you can take them on a virtual test drive while they’re on your website (ie- vehicle information page or inventory page). These :30 to :60 second videos can give the potential customer a quick overview of features and benefits inside and outside the vehicle. The information and style of each video varies depending on the vehicle and the target market, but ultimately we’re creating emotion. That emotion is what has always taken car buyers to the next step in the shopping process.

Give us a quick call or email to see some samples… and take your own test drive.