Simon Sinek’s theory “people don’t buy what you do, they buy why you do it” and books like Mavericks At Work have great value when it comes to video. Telling your history and explaining your philosophy is a great way for potential customers to learn more about you and to become more comfortable with you. We do it ourselves, and you can see those videos throughout our website.
However, we also feel that sometimes too much emphasis is placed on storytelling. That’s only part of the formula. The tried-and-true methods of advertising are still in effect today: grab and hold attention, speak to the consumer’s need, connect with them and convince them that you’re their best option, then drive it home with a strong call to action. That’s what we do. And that’s what every business needs. It’s about more than just the “why.”
Here are a few examples of what we can do with corporate, long format, and web videos. Some tell a story, some explain “why,” and some just make people get up and take action: