It’s no surprise to advertising and marketing professionals that digital advertising is growing faster than traditional advertising.

But digital advertising is about to take a huge leap. The next BIG THING in digital will be video. Over the next 4 years, video is projected to be the fastest growing segment within the digital advertising category, and you can’t afford to be left behind. Just take a look at the chart below.

iab

Here are some ideas of the types of videos you’ll be seeing more of on websites:

  • Landing Page Videos for Pay-Per Click campaigns
  • A series of Explainer Videos for products or services
  • “About Us” Videos for About Page or Home Page
  • “Why Buy Here” Videos
  • FAQ Videos
  • Product Demonstration Videos
  • How To Videos
  • Company Culture Videos
  • Recruitment Videos

Video isn’t just about gaining new customers. It’s also about branding and creating an emotional connection with your potential customer—two major elements which have been missing in digital advertising. So simply putting up a iPhone hack job of an existing video or that stale three-year-old TV ad is not going to cut it. You need informative, interactive, entertaining, and relevant content. And you’re going to need a partner to help you create and perfect your message.

Online video is right around the corner, and you better be ready for it.