VIDEO MARKETING

So you’ve created a great video. Excellent, but that’s just the first half of the process. The next step is to make sure your video is seen by the right amount of people, the right amount of times, in the right places. If you’re not buying TV or cable airtime, then an online video marketing strategy is essential.

Capstone can help you with these crucial video marketing strategies:

  • Video SEO & Video Optimization – optimizing your video for the web, so it’s more easily found in Google searches
  • Video Syndication – sharing your video with the masses through social media channels
  • Video Pre-Roll Advertising – a demographically and geographically targeted ad campaign that shows 15 or 30 second commercials on the websites your potential customers visit most
  • Video Analytics – reporting that not only shows what videos people are watching on your website, but also how much of each video they’re watching and what they’re doing next

Here’s how Capstone Production Group’s video marketing strategies can help your business:

VIDEO SEO & VIDEO OPTIMIZATION


Optimizing your video is a cornerstone of a web video marketing strategy. You want people searching for particular information or keywords to find your videos on YouTube, Google, and other search engines.

Capstone Production Group’s video optimization program includes optimizing the information section, tags, location, video title, and video keywords, plus embedding your new video on your company website, blog, and social media channels. Video SEO is a one-time build out for each video we optimize.

VIDEO SYNDICATION


There’s no doubt your potential customers are spending a lot of time using social media. Your video needs to be there too.

Capstone Production Group’s Video Syndication program is a fast way to get your video message in front of thousands of new potential customers through your company’s social media channels like Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.

Video Syndication is an ongoing monthly process and works best when you have a series of videos that can be shared over time. This could be a series of “How To” videos that are related to your business/industry, a series of informative product videos, or a campaign of entertaining TV commercials that you’re also marketing online to gain more traction (at a much lower cost than television ads).

To make it easier to begin a targeted, high-impact video syndication program, we have special video series packages and pricing available.

VIDEO PRE-ROLL ADVERTISING

(also known as programmatic buying)

The first question we usually get from clients is “What is video pre-roll?” It’s simple: video pre-roll is the 15 or 30 second TV commercial or video ad that you’ll often see before you view news, weather, sports or other video content on a local or national website.

One of the top benefits of pre-roll is that your ads can be extremely targeted based on the demographics of your target customers: age, gender, income, geographical location, etc. This makes video pre-roll one of the most cost-effective, efficient, and incredibly targeted advertising options ever.

With Capstone Production Group’s programmatic buying platform, you will have access to video pre-roll inventory on over 40,000 local and national websites.

Is the demand for traditional television programming and content dying? Not at all. What’s changing is where and how consumers watch their favorite shows and video content. Video consumption on laptops, desktops, tablets and smart phones is rising rapidly.

And this is good news for you and your business because video pre-roll advertising is more targeted and less expensive than traditional TV advertising. On top of that, it’s trackable with its own detailed campaign analytics. You’ll know how many people viewed your ad and the number of people that clicked through from the ad to your website.

VIDEO ANALYTICS


Video analytics allow you to track user engagement, not just on your website, but within the videos on your website as well. This video interaction information allows you to gather never-before-available data such as:

  • which videos people are viewing on your site
  • how long viewers are watching your videos
  • which parts of your video they’re watching and re-watching
  • whether viewers are clicking out of your video early
  • what actions viewers are taking after leaving your video

Plus our video heat maps, engagement graphs, and viewing trends reports will give you great insight into the effectiveness of your videos and the user experience. Imagine knowing exactly what parts of a video viewers watched, skipped and re-watched.

Having all of this data and insight at our fingertips means we can help you create better content for a better user experience and drastically improved results.

INTERACTIVE VIDEO


Video is projected to be the fastest growing category in the digital advertising space over the next five years. One of the newest video technologies companies are using in marketing and training videos is interactive video. This new video technology allows viewers to interact within a video the same way they would within a website, clicking within a video to go to another part of the video, answering a survey or training questions, and being constantly led to the most relevant and engaging part of a video presentation.

And then, all of this data can be viewed in video analytics reports so you’ll know exactly which content and information your potential customers are most interested in.

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