WEB VIDEOS

WEB VIDEO MARKETING

Companies spend hundreds of thousands of dollars to drive traffic to their websites, and for a relatively small investment in strategic web videos, we can dramatically improve your potential customer’s experience on your site, increase user interactions, increase time spent on your website and with your marketing materials, and ultimately improve conversions and overall ROI.

Here are some ways you can dramatically improve your marketing efforts by simply adding well-produced videos:

  • Landing page videos for pay-per-click campaigns
  • E-mail blast videos
  • E-mail response videos
  • Explainer videos for products or services
  • About Us videos for your website
  • Why Buy Here videos
  • FAQ videos
  • Sales videos
  • Company culture videos
  • Recruitment videos
  • Product demonstration and how-to videos

WEB MARKETING FACTS


  • Video increases people’s understanding of a product or service by 74% – Quick Sprout
  • Using videos on landing pages can increase conversions by 80%. – eyeviewdigital.com
  • The average time spent on a new website is just 56 seconds, but visitors who view video on a retail website stay 2 minutes longer. That’s a 300% increase. – Nielsen Research
  • Videos are 53 times more likely to appear on the first page of search results than pages with text alone. – Forrester Research
  • 85% of customers are more likely to make a purchase after watching a product video. 
– Internet Retailer
  • Adding videos to email marketing boosts customer interaction by up to 200%-300%. – Ogilvy
  • 4 times as many consumers would rather watch a video about a product than read about it. – The Animoto Online & Social Video Marketing Study
  • 89% of people are watching TV shows and movies on a connected device, and 87% are watching content across screens simultaneously. – Accenture
  • 89% of consumers watch long form video on connected devices. – Accenture
  • The number of consumers viewing videos online is expected to increase by more than 22 million between 2013 and 2017. – eMarketer
  • 68% of Marketers and Agencies anticipate increasing their digital video ad spend in the next 12 months. – Interactive Advertising Bureau
  • 70% of Marketers have shifted some budget from TV to Programmatic (video pre-roll). – Programmatic Video Pulse 2015 Survey

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